The Threadformatter Blog
Writing for the internet.
Practical craft guides for writers who post to more than one place. No algorithm hacks, no AI-generated filler.
Featured guide
Twitter / XHow to write a Twitter thread that gets 1,000+ retweets
Most threads die in the first tweet. Not because the content is bad — but because the hook is weak, the formatting is lazy, or the CTA is missing entirely. The anatomy of a thread that actually spreads.
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Small, engaged audience. Nothing like Twitter. How to build a following on Bluesky without the old-platform tricks.
One draft, six platforms
The 15-minute workflow: adapt a single draft for Twitter, Threads, LinkedIn, Bluesky, Substack, Instagram — in under 15 minutes.
Format your next thread in 15 seconds
Free. No login. Nothing leaves your browser. Twitter, LinkedIn, Bluesky, Substack, Threads & Instagram.